The RealReal x Stella McCartney Campaign

Ethical and sustainable fashion pioneer Stella McCartney was the first luxury designer to embrace resale in support of the circular economy. I created copy and content to launch The RealReal’s sustainability partnership with Stella McCartney including a campaign encouraging shoppers to consign their Stella McCartney pieces with The RealReal and earn credit to shop at Stella McCartney, extending the life cycle of luxury design.